With constant developments in retail industry and severe competition from the online retailers, attracting and retaining the consumer in retail shop is a challenge.
Beacons a small Blue tooth devises are extremely useful in such scenarios. Beacons allow the retailers, brand owners to identify the prospective consumer and entice them to purchase their products.
With a Beacon network, any brand, retailer, app, or platform will be able to understand exactly where a customer is in the brick and mortar environment. This provides an opportunity to send customers highly contextual, hyper-local, meaningful messages and advertisements on their smartphones.
Coupled with the interactive packaging and data analytics, beacons are highly useful in increasing the revenue per shopper and consumer footfall.
This technology should bring about a paradigm shift in the way brands communicate with consumers.Beacon provides a digital extension into the physical world thereby overcoming the limitations of the current modern trade.